01Discipline
Marketing/Brand Audits
Clear comprehension of current landscape and market positioning.
Kristen Dougall Marketing Solutions
Marketing Strategy & Team Building for Ambitious Brands.
Delivering marketing strategy and building the teams behind it - from brand development and market entry to recruiting the talent that turns marketing plans into real business growth.
How We Work
KDMS combines strategic thinking with practical implementation, helping ambitious businesses define their position, unlock growth and build marketing functions designed for long-term success.
We do not simply advise. We help businesses identify gaps in growth, helping them execute solutions, evolve and ultimately grow. We act as an in-house function, becoming an extension of your business.
The Practice
What We Do.
02Discipline
Target Market Research
Deep dive into understanding who your target audience is and the best way to engage them.
03Discipline
Marketing Strategy & Planning
Actionable strategies that take into consideration current and future brand positioning and target audience.
04Discipline
Rebranding & Brand Launch
Redefining the positioning of established brands to launching the direction for new brands.
05Discipline
Execution & Implementation
Building the architecture: message, channels, authority, using measurable steps to achievable targets.
06Discipline
Performance Analysis
Measurement, refinement and continuous improvement of marketing interventions.
07Discipline
Mentoring & Training
Equipping in-house teams with the knowledge, tools and confidence to execute strategy.
08Discipline
Recruitment
Sourcing talent into existing teams, as well as building marketing teams that turn plans into real business growth.
Clients
Built for Brands
with Ambition.
Established Brands
Start-ups
Luxury Brands
Drinks Industry
Automotive
Construction & Manufacturing
B2B
B2C
Projects
Our Successes.
Oliveti Group
Establishing a marketing function to support long-term commercial growth.
- Strategic clarity
- Marketing foundation building
- Recruitment
- Scalable growth
Corsa
Launching a luxury automotive brand with strategic clarity.
- Luxury positioning
- Premium brand launch
- Strategic implementation
- Growth infrastructure
Credibility
Built on Experience.
Defined by Results.
Decades of experience advising and operating across luxury wine, premium hospitality, the drinks sector, automotive, brand transformation, strategic launches, website development, media partnerships and international growth.
Our Clients
Moët & ChandonDom PérignonRuinartPenfoldsIWSCLiberty WinesForbes PartnershipsCorsaOliveti Group